How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
Return is payoff as measured in revenue generated or costs avoided. Let’s say the new rep carries a fully loaded cost of $100,000 and delivers $2 million in incremental annual sales revenue at a 10% net profit. Revenue generated by rep. ROI ((net profit – cost )/ cost ). Profit margin. Net profit.
Let's personalize your content