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The Strategic Value of Structured Data Implementation on SME Websites

Moz

And six months on, the improvements we made to product markup, organisation, and blog schema had helped drive a 230% increase in organic conversion value. For a professional services provider, we built E-A-T centric schema optimisations into a blog and were able to improve average ranking position by 30% in 3 months and by 43% within a year.

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42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. If you are new to B2B marketing, or just have to work with a B2B marketer, these acronyms and abbreviations may help decode the conversation. PPC : Pay Per Click.

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Digital Marketing Software: Landscape Of the Top Tools

Referral Rock

For example, analytics, email marketing, and CRMs, while other tools are more specialized, like video editing or A/B testing. These digital marketing tools will help you be more productive and organized, but they won’t do the work for you. Customer Relationship Management (CRM). Price – Freemium.