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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Audience Development. CMS Insights. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Additionally, about 25 percent of respondents say they don’t know how their company plans to use social media marketing in the future.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

Audience Development. CMS Insights. Digital audience developers and executives discuss their favorites. Leslie Ellwood, Executive Director, Audience Development, American Media Inc. It’s also simple to customize.” Leslie Ellwood, Executive Director, Audience Development, American Media Inc. . Featured Jobs.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Download the Marketing Planning Guide for Professional Services. Press kits are also recommended and can be helpful in securing speaking engagements, podcast appearances, and guest contributions. If this requires a developer’s help, you will likely need to upgrade your website. Earned Media.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. analyzing the trends, and developing actionable insights to make better informed marketing decisions.