B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). For me, its always been a bit of a spurious debate (the two clearly overlap on almost all dimensions). Gina Bray 2:50PM on 1st November 2010 Couldnt agree more. 237 posts from The Drama 2.0
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