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Want to thrive with martech and marketing operations? Check out these 75 amazing MarTech sessions

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First, Mike Volpe , CEO of Lola.com, will present From CMO to CEO: The Journey and Lessons Learned. After stints as CMO at HubSpot and Cybereason, Mike landed the top job at Lola.com. In the last year, he’s been experiencing the journey from marketing leader to CEO. 8 SESSIONS ON MARKETING & LEADERSHIP.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

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The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . Ron Sela Consulting | Growth Marketing Advisor. . . Vengreso | CMO. . .

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A preview of MarTech: over 50 in-depth sessions at the intersection of marketing, technology, and management

chiefmartech

We’ll follow with a fireside chat with the remarkable Ann Lewnes, CMO of Adobe , discussing the balance of creative and analytics, the interplay of technology and talent, ways in which marketing organizations are evolving structurally, and the trends in the industry that inspire her most.