CMO Funnel Advertising Rules WOM 
Convince & Convert
APRIL 28, 2010
8n0K [link] Lucy Beer the 80-20 rule applies to online influencers: 80% of online impressions about products created by 16% of US population [link] [link] Dave Folkens Great thoughts on influencers from @jaybaer 80% of brand chatter is created by 16% of people.
Hubspot
JUNE 19, 2014
The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. A computer programming term meaning a series of rules. CMO: Chief Marketing Officer. Learn more about what it takes to be a CMO here. 60 Common Marketing Acronyms. ASP: Application Service Provider.
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