article thumbnail

How to Create an Audience Profile, And Why You Should [+Examples]

Hubspot

Psychographic information : This includes attributes related to personality traits, interests, attitudes or beliefs, and lifestyle. For instance, your audience profile might be a social media manager, even though the buyer persona is a company's CMO, since she'll have final sign-off. How to Write an Audience Profile.

article thumbnail

7 Tips for Overcoming 1:1 Marketing Challenges

The ABM Agency

Partner with Experienced Agencies or Consultants As a director of marketing or CMO at a large B2B SaaS organization, you understand the importance of an effective account based marketing (ABM) strategy. but also psychographic information like interests or values. This should include demographic data such as age, gender, job title etc.,