Remove CMO Remove Document Remove Marketing Proposals Remove Multivariate analysis
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Encourage Innovation & Secure Buy-In with a Balanced Portfolio of Experiments

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You heard whispers of the CMO cutting your budget and allocating it to PPC. Plus, you did not solve the actual problem — a lack of genuine desire for the product because of poor Product-Market fit or vague messaging. You set performance marketing expectations. You used to see big lift numbers in the early days.

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