Shorten Your Sales Cycle with Pipeline Velocity Account-Based Marketing Campaigns [Templates]
Terminus
SEPTEMBER 21, 2017
You can take a data-driven approach to wake the dead campaigns by using intent data from a tool like Bombora to unearth accounts that are demonstrating interest in keywords that matter to your business. One common problem B2B teams run into when they try to reengage old opportunities is inaccurate data.
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