KoMarketing Associates

APRIL 7, 2021

A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So B2B demand generation has gained influence thanks to the pandemic.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Sprout Social

MAY 3, 2023

The role of chief marketing officer (CMO) is changing dramatically. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want. Here are five ways to build a collaborative, trusting partnership.

Allocation 93

Allocation Peer-to-peer Marketing Budget Work Management 93

Directive Agency

APRIL 28, 2017

We’ve ranked them in terms of keywords, but the spreadsheet includes two other metrics that we feel better represent the value of the keywords you target. These longer-timeline projects include strategies like brand building, demand generation, public relations, content marketing, and many more.

Lead Ranking 75

Lead Ranking Lead Scoring Work Management Marketing Management 75