41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Rules for Measuring B2B Marketing Performance. .
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