Remove Clickthrough Remove Hubspot Remove Rules Remove SMB
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Email open and clickthrough rates. The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Rules for Measuring B2B Marketing Performance. .

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A computer programming term meaning a series of rules. HubSpot has APIs that developers use to get information from our software into theirs. We don''t think BANT is good enough anymore: Learn more about the qualification criteria set by HubSpot''s VP of Sales. See SaaS.). API: Application Programming Interface. BR: Bounce Rate.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 12) CAN-SPAM.

article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

The HubSpot Blog. Content Management: WordPress, HubSpot , Vidyard. Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. HubSpot Blog.

Startups 148
article thumbnail

How to Master Startup Marketing: Experts Share Their Secrets

Vidyard

Social networks can change the rules overnight, for any reason, and there’s nothing you can do about it. Test, test, test: A/B test your email content on a regular basis to see what yields the best open and clickthrough rates. But there’s a cost. Test things like personalization, emojis, memes, subject lines, button colors, etc.