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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. CAC: Customer Acquisition Cost.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. APIs facilitate the data needed to provide solutions to customer problems. 8) Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first!