Clickthrough CPL definition WOM 
Hubspot
JUNE 19, 2014
CPL: Cost-per-Lead. CTR: Clickthrough Rate. WOM: Word-of-Mouth. WOM marketing is inexpensive, but it takes work and involves leveraging many components of inbound marketing like product marketing, content marketing, and social media marketing. Learn more about creating a powerful WOM marketing strategy here.
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). 24) Cost-per-Lead (CPL). Typically, a piece of evergreen content is timeless, valuable, high quality, and canonical or definitive. I couldn’t think of anything witty to place at the end of this definition, so let’s move on to “Q.”. There you have it -- a tweetable definition of Twitter.
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