What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. of the digital display ad market, according to eMarketer. There are very real problems with it, including data accuracy, collusion by ad sellers and buyers, and click fraud. In the U.S., 2: Personalization.
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