Click Fraud CPA CPM Examples 
Martech
JUNE 29, 2022
For example, an advertiser might pay a lead generation fee plus a percent of sale commission to their performance marketing partner. It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.
Outbrain
JUNE 21, 2021
For example, Outbrain recommendations are a powerful way to boost brand awareness by exposing target audiences to relevant, top-of-funnel content that addresses their pain points and sparks interest. Here are some of the key metrics and KPIs commonly used in performance marketing: CPM.
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