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Strategic Stakeholder Engagement: Research-Driven Tips For Effective Communication

Vision6

Avoid adding multiple topics to one email and ensure readers know exactly what to do. Finally, measure the ROI for each mapping and refine the model. Below is an example of classifying stakeholders based on interest and influence. Here are a few tips for using emails to effectively communicate with your stakeholders.

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Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

A Demand-Gen Report interview with Thomas Pisello, The ROI Guy, Chairman & Founder of diagnostic / ROI sales tool provider Alinean Inc. Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011).