Martech 2030 Trend #5: Harmonizing Human + Machine
chiefmartech
DECEMBER 7, 2020
For certain marketing tasks, such as optimizing multivariate testing of content or optimizing ad spend, machine learning powered software can do a much better job than a human marketer at analyzing all the data in its model to determine the optimal decision. Moral and ethical leadership. MODEL MAKERS & MODEL BREAKERS.
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