article thumbnail

How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete? They created an ad trivializing the Black Lives Matter movement and had to pull the ad off the air in 48 hours…. Heck, before even creating the ad!).

article thumbnail

Meta-Analysis in Online Controlled Experiments: An Unbiased Look at the Power and Limitations of This Scientific Method

Convert

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.