article thumbnail

Embarking on a sales lead generation project: What could go wrong?

ViewPoint

Just ask Jim Norton, SVP of QGenda, a 3x PointClear client who recently brought us in on his first day on a new job. He knows first-hand what it takes to succeed: “If you want quality results, PointClear is best-in-class and my go-to for lead generation, qualification and nurturing for over 10 years.”.

article thumbnail

What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Why don’t they follow-up?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lead Generation Best Practices Part 6: Fewer Leads Are Better

ViewPoint

There is a counter-intuitive relationship between lead volume and sales performance. With sales organizations facing lower numbers, it seems logical to turn to volume lead generation to fill their pipelines with more and more sales leads in hopes that some will turn into sales.

article thumbnail

Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Maybe have never even had a sales job or a college-level marketing class. PointClear (4). You know who I’m talking about right? Social media “marketers&# who have never practiced marketing. But they’ve created a Facebook page and have 500 followers on Twitter so somehow that makes them a guru. Every Cash flow.

Ning 40