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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

Recent portfolio companies include Profitero, Searchspring, Chargify, and Earth Class Mail. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights’ products complement leading marketing automation solutions.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

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Full Circle Insights’ Digital Source Tracker wins Bronze Stevie Award

Full Circle Insights

We are honored to have our latest product recognized as a best-in-class top marketing solution from The Stevie Awards and are excited to continue to offer marketers the best solution for connecting the digital dots. The Elements of Great B2B Lead Management. Exciting New Service and Product Rollout at Full Circle Insights.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Now, there are many different types of autoresponder emails from product/service confirmations to event detail information. The best in class marketers have their CRM synced up to their marketing automation platform which means that known contacts from their CRM should already have an associated sales rep.