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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. If so, what does that include?

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. Let’s take a look at the ten best marketing automation platforms for 2020. What Is a Marketing Automation Tool?

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

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6 things martech vendors don’t want you to know

Martech

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Many vendors will proclaim having “world-class support” or “white glove service.” See terms.

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The Top 35 Sales Podcasts for Sales Professionals

Zoominfo

2. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Sales Hacker is the leading community for modern sales professionals, and this podcast is an extension of that. Listen here.

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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

But it still lacks key pieces of a complete marketing solution. Last month, Adobe announced their $240 million acquisition of Web content management vendor Day Software. But Day fills out its line by adding enterprise-class content management, digital asset management and social (blog, Wiki, etc.)

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Is your #Martech stack getting too high?

GreenRope

The marketing software industry has skyrocketed in the past few years and shows no signs of slowing down. However, at what point is it too much of a good thing? This is the sad truth for many marketers. Now, if marketing technology is supposed to make us more productive, how can it lead to inefficiencies?