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Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

Rev

And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage. Now enter predictive marketing company Mintigo , who danced into 2019 by securing a $7 Million funding round – only to be acquired in late August by Anaplan , a business performance management software company.

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How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Demographics. Firmographics.

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How to Improve B2B Lead Quality

PureB2B

A recent study on lead generation revealed that for 77% of marketers, improving the quality of leads is the most important goal and the biggest barrier to success. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Demographics. Firmographics.