Class Cost per Lead Marketing Leads PointClear 
ViewPoint
MAY 23, 2017
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel.
ViewPoint
DECEMBER 9, 2010
Money is wasted on sales lead generation programs that don’t work. Sales reps actually need fewer sales leads—or more accurately, fewer raw, unfiltered, unqualified marketing leads. This also renews the value of lead generation programs, since reps start receiving leads they can actually use.
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