Class Cost per Lead Forecasting PointClear 
ViewPoint
MAY 23, 2017
I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. Why don’t they follow-up?
ViewPoint
DECEMBER 9, 2010
This also renews the value of lead generation programs, since reps start receiving leads they can actually use. Best-of-class prospect development—and its focus on fewer, higher qualified sales leads—fills forecasts with sales-ready buyers and helps marketing and sales resources operate more efficiently.
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