41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This is very helpful for forecasting. . . #7: Demo rating - Account Executives are tasked with rating a demo from 1-5. Marketing is responsible for a % of total demos rating above a 3. . 7: Closed/won. .
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