41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
MQLs require more education and follow-up to be converted to an SQL. . This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. Common tool used: Marketo. . #3: 7: Closed/won. . Christine B.
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