Remove Churn Rate Remove Customer Satisfaction Remove Focus Group Remove Pricing
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What Is B2B Market Segmentation? Know All the How’s & What’s

Binary Demand

You gain precision in identifying, targeting, and engaging with your customers by dissecting your market into distinct segments. Essentially, it refers to pinpointing a target audience and then subdividing potential buyers into distinct groups based on shared characteristics or behaviors. This ensures accuracy and usefulness.

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What is customer experience and why does it matter?

Martech

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.