Remove Churn Rate Remove CRM Remove Lead Scoring Remove SWOT
article thumbnail

The Ultimate B2B Marketing Glossary

Envy

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

article thumbnail

6 Tips for Inbound Appointment Setting

Belkins

In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. Does it cover your churn rate and other financial issues? It’s your opportunity to tell your story and introduce the values that might catch your prospects’ interest. Organize your CRM.

Tips 67
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Instead of: “Avoid customer churn”, the goal might be “A 25% reduction in churn by the end of Q4.” For example, if the objective is to improve search engine rankings, the KR is to achieve a top-five position within a year. Two other key metrics are lead generation and conversion rates.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Instead of: “Avoid customer churn”, the goal might be “A 25% reduction in churn by the end of Q4.” For example, if the objective is to improve search engine rankings, the KR is to achieve a top-five position within a year. Two other key metrics are lead generation and conversion rates.

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

Instead of: “Avoid customer churn”, the goal might be “A 25% reduction in churn by the end of Q4.” For example, if the objective is to improve search engine rankings, the KR is to achieve a top-five position within a year. Two other key metrics are lead generation and conversion rates.