41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 3: Sales Qualified Leads (SQLs). . The faster the follow-up with an SQL, the higher the close rate. .
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