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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. These folks usually download a whitepaper, fill out a form or sign up for a newsletter. 3: Sales Qualified Leads (SQLs). . 4: Cost-Per-Lead (CPL). . 5: Opportunities. .