60 Marketing Acronyms Every Industry Pro Should Know
Hubspot
JUNE 19, 2014
Examples: Salesforce.com, Google. CPC: Cost-per-Click (See PPC). CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CPL: Cost-per-Lead.
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