41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
SnapApp
APRIL 4, 2018
The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Cost-per-acquisition (CPA, ideally under target $). ROAS (booked revenue/media fees). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. 2) Churn rate. Outbound Campaigns.
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