Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SnapApp

APRIL 4, 2018

The MQAs are divided out by size of company - SMB, Mid-Market and Enterprise. . Cost-per-acquisition (CPA, ideally under target $). 2) Lead to Customer Conversion Rate. 3) Qualified Lead to Customer Conversion Rate. Another two metrics that we focus on as a part of customer success are: 1) Retention Rate.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JUNE 19, 2014

CPA: Cost-per-Action. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. COS: Content Optimization System. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. Learn more here.).

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28