Remove Churn Rate Remove CPA Remove CTR Remove Salesforce.com
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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Examples: Salesforce.com, Google. CPA: Cost-per-Action. CTR: Clickthrough Rate. Divide by the estimated churn rate (aka cancellation rate) for that customer. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. B2B: Business-to-Business.