Remove Churn Rate Remove Cost per Lead Remove Rules Remove WOM
article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

A computer programming term meaning a series of rules. law passed in 2003 that establishes the rules for commercial email and commercial messages, it gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. You can decide if a given action is a lead or a sale.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs are a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. 14) Churn Rate. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).