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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

JUNE 19, 2014

COS: Content Optimization System. Take a CMS (Content Management System), and optimize it to deliver customers the most personalized web experience possible. CPA: Cost-per-Action. Today, marketers want to measure the ROI on every tactic and channel they use. WOM: Word-of-Mouth. Learn more about the COS here.

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