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Content Strategy

ClearVoice

A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. You should know your audience’s Demographics (age, gender, occupation, location, etc.) Psychographics (values, opinions, attitudes, interests, etc.) What is a content strategy?

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SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Pay attention to activation rates, too. You could group them randomly to measure general appeal, or by a particular demographic. But you should also think about how they might behave. What are their pain points and goals?

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article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Pay attention to activation rates, too. You could group them randomly to measure general appeal, or by a particular demographic. But you should also think about how they might behave. What are their pain points and goals?

article thumbnail

SaaS Marketing Plan: How to Create Your Own

accelerate agency

You assign them characteristics, including demographic information such as age, gender, and income. Pay attention to activation rates, too. You could group them randomly to measure general appeal, or by a particular demographic. But you should also think about how they might behave. What are their pain points and goals?