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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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41 Executives Discuss The B2B Marketing Metrics They Use to Measure Performance and Demonstrate Value to the C-Suite. . Orbit Media | Co-founder and CMO. . . Marketing Qualified Leads Conversions. Customer Conversion Rate. . . Jostle | Growth Marketing Director. . . Full Circle Insights | Sr.