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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise. For the enterprise, there are 2 versions of Windows 10: (1) Pro and (2) Enterprise with Software Assurance. were low and considered less than successful for the enterprise market.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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Moving Beyond Gated Content: Other Tech to Help Generate Leads

ClearVoice

In fact, according to research from WordStream , an online advertising software company, anywhere from 3 percent to 10 percent is a healthy conversion rate. I’ve also been using “gated content” as a lead generation tool, and sadly, often only see a 3 percent or 4 percent conversion rate. Across various industries, 2.35