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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof is a powerful tool for marketers who know how to use it effectively. In a nutshell, it’s word-of-mouth, magnified exponentially by the Internet. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Skill Set For Content Marketing: Number Crunching and A Gut Feel , March 4, 2010. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). Time to Kill the Press Release?

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. The simplicity is definitely a key differentiator. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.] I agree Myspace sold too early, but I think FB is going to sell too late.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. Direct marketing lists? How do you differentiate between these two in conversation? Too many with too little differentiation. 2) Email services – Julie Katz at Forrester writes about this group. Lead farming? Prospect lists?