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Differentiated Marketing for Professional Services

Hinge Marketing

To reach this segment, the firm attends restaurant trade shows, partners with trade associations, and invests in online advertising. The firm sells this service as packages carefully priced for this niche market. Download The Marketing Planning Guide. Their third service line is operational business consulting.

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Marketing Planning Process for Professional Services

Hinge Marketing

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

These advertisements may be targeted at business-oriented audiences and could appear in business or franchise-specific publications, websites, trade shows, and other business-focused media outlets. Consumer Marketing: The second aspect is targeted at consumers.