Remove CAN-SPAM Remove Opt-in Remove Sales Genius Remove Segmentation
article thumbnail

How to Properly Diagnose a Failed Email Campaign

Content Standard

Check out these root causes of failed email campaigns so you can turn things around, stat. Purchased lists are random, irrelevant to your market , and often filled with dead addresses, and they can bring down the anti-spam cops on your precious head. You can do better. Failure to Segment. Let’s find out.