Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Litmus

AUGUST 5, 2022

You may not have full control over all the demands placed on your email marketing team–but you can focus on ways to optimize your email workflow to gain more control over how much time, resources (and frustration) creating impactful campaigns can otherwise take. But, they can still edit code elsewhere in Litmus.

Optimization 71

Optimization Marketing Automation Services Enterprise Management Wiki 71

GreenRope

AUGUST 12, 2020

As organizations grow, managing these relationships becomes a balancing act. When not managed effectively, growth can lead to overextension and exhaustion. For organizations already strapped for resources, a flood of new projects can lead to breakdowns in morale and operational efficiency. Amplifying Awareness.

CRM 52

CRM Organization Marketing Automation Services Enterprise Management 52