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Marketing Down Under – Q &A with Jodie Sangster, CEO, Association of Data-Driven Marketing and Advertising

ANNUITAS

ADMA was established to represent the interests of marketers and advertisers against restrictive government regulation. In particular, ADMA has always worked to ensure that organisations can use information to create effective, personalised marketing and this remains a core philosophy.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Marketing Edge podcast.

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Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

As a result, Mr. Carr asserts that most IT spending be minimized based on the lack of bottom-line impact which can ultimately be derived from such investments. Until this can be resolved, whereby people have the water and food they need, the next highest need, the safety of home and family, is not an issue.

ROI 40
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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

Approximately 10 years after having 67% of the search market, Yahoo! What can we learn from its death spiral? As Henry Ford once said, “you can get this car in any color, as long as it’s black.&# link] Justin Kownacki Also, spam. gave up their search engine duties in U.S. is now out of the business entirely.

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Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. That was a terrible idea.

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Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. That was a terrible idea.

article thumbnail

Your Customers Love You, and This is Why

GreenRope

Can you dedicate the resources to helping people accomplish whatever it is you are trying to solve for them? Can you set up internal software and process (all connected to your CRM, of course) to ensure that when people need help, they get it? If you can, you differentiate yourself. That was a terrible idea.