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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

SMX West 2017 – the Q1 trade show that unites search engine marketing professionals with prospective clients and search publishers in Google’s backyard – is behind us. What were the biggest paid search insights and takeaways of the show? SMX West 2017: Day 3 – Audience Targeting, PPC for Brands, Testing and Optimization.

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B2B Marketers Have Little Social Media Engagement

Online Marketing Institute

Comment on this story Search MarketingCharts Most Popular Recent Charts/Stories Businesses See Social Networking as Moderately Important Consumers Pay More for Great Experience Top 10 TV Websites - September 2010 Top 10 Viral Videos – September 2010 Top 10 Social Networking Websites & Forums - September 2010 Top 10 Games Websites - August 2010 (..)

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A B2B marketing guide (and how to be successful)

Choozle

Their approach can include a mix of content marketing, email marketing, digital marketing, search engine optimization, events & promotions, and so much more. By targeting locations using IP address targetings–such as industry conferences, an office location, or trade shows–B2B marketers can leverage data to reach potential customers.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 31% included conversion rate optimization. adults 18-24 years old than any cable network. But only 11% of emails are optimized for mobile. But only 14% trust advertisements. ( #Socialnomics 2014 ).