Cable CPM Press Television marketing 
Hubspot
NOVEMBER 7, 2018
Penetration is the number of households who own a TV or subscribe to cable. Cost Per Thousand (CPM). CPM is a commonly-used measure of ad efficiency. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Cable television includes channels like The CW, USA, Discovery Channel, ESPN, and HGTV.
Webbiquity
APRIL 14, 2014
What do 73% of reporters say press releases should contain? Internet ads now account for 21% of all advertising dollars, second only to television at 40%. ( Advertising on Twitter costs nearly six times as much as Facebook ads on a CPM basis; however, the CTR for Twitter ads is 8-24 times higher. No, not that.) eConsultancy ).
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