Cable CPM Lead Gen Marketo 
Vidyard
MAY 13, 2020
Some stats for thought: YouTube reaches more adults aged 18 to 49 than cable TV. The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. You also can’t use GIF thumbnails.)
Vidyard
MAY 13, 2020
The downside is the analytics are quite limited and YouTube doesn’t integrate with marketing automation systems like Marketo or Hubspot. That means you can’t score leads or track individual viewer behavior. Unlike the other types of ads where you pay per click, these are charged on CPM (“cost per mille” or paying per 1,000 views).
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