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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

DECEMBER 9, 2009

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Personally I am a great fan of using PPC & Analytics to find out what search terms people actually use.

Search Marketing 40
Search Marketing Online Marketing Work Management B2B Marketing 40
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9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

Statistics from the Consumer Executive Board show that buyers are typically 2/3 of their way into the buying cycle before they even engage with a company they would potentially buy from. This may not apply in very early stages of the buying cycle. What’s changed here?

Lead Generation 40
Lead Generation Search Marketing Lead Scoring Lead Ranking 40
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