B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. That variety of keywords must be supported by relevant content and link building as well.
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