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Content Investments Effective When Aligned to Facilitate Buyer’s Journey

The ROI Guy

Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. Why the proposed solution?

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Content Marketing Tips for Lead Nurturing

markempa

No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. What can you do online?